About us

Our style

Oilily dresses women and kids for life as it’s lived. Pragmatic easy-wear, easy-care designs and materials that don’t compromise on style, colour or the trademark Oilily joie de vivre. With unexpected mixes of colour, details and textures, Oilily is for people large and small who approach life with a sense of wonder and fun.

We try to see the world through the eyes of our customers. For women, that means versatile garments you can wear in different ways for different occasions. For kids, it means clothes designed for playing in (happy kids) and to last (happy parents — and happy planet).


Our roots

Oilily was founded in 1963 in the Netherlands, as a brand with a vision. Initially a kidswear company, we were the first to put the child at the centre of the creative process. The result was a vibrant new use of colour, innovative design, features kids valued (like deep pockets for stashing your treasure), playful patterns, detailed craftsmanship and high-quality materials.

In 1986, we launched our first womenswear collection. With the same Oilily values, designed for women with the style to wear clothes that stand out and combine garments in fun ways that wouldn’t occur to every woman.

Our offering

Over the years, Oilily has regularly expanded its offering, which now includes bags and accessories, bedding and bathroom collections. Today, Oilily products are sold via high street, department and online stores worldwide.

You’ll find the most extensive selection of Oilily products in our own dutch online shop, from which we ship to most countries in the world, including the USA.

“A thing of beauty is a joy for ever”
– John Keats

This opening line from Keats’ poem Endymion has from Day One been a kind of mantra for everyone at Oilily. The touchstone against which we measure an item before it may bear the Oilily name. We make things to last as we hope their owners will want them to last, because they cherish them.