This spring and summer, we encourage all the cool kids around the world to never stop daydreaming.

We want everyone to believe in the power of imagination. With this untamable power, you can go on wild and crazy adventures, have giggles of fun and be a real daredevil. A daydream gives you the fuel and power to imagine more, to see more and to do new things. You might jump on a helicopter, become friends with a unicorn or party in a castle in the clouds. You might be a knight, a king or queen - or why not all and everything in between? That’s the good thing about daydreaming, and there are no limits to what’s possible.

Never stop dreaming, day or night, so you can always be ready to go up in the clouds and have heaps of fun and never-ending laughter. Nothing beats than dreamy summer days filled with joy.