Decades ago, in 1963, the then called Olly was founded by Willem and Marieke Olsthoorn. They saw children in clothes that did not match the cheerfulness and playfulness that a child knows. Their own clothing brand full of color, cheerfulness and fantasy was born and became a worldwide concept.
Thanks to you and everyone who believes in our vision, we can create children's clothing in their name every day for the curious, playful and imaginative kids.
Take a look how our Heritage has a big role in today's styles.
'A THING OF BEAUTY IS A JOY FOREVER' - JOHN KEATS
Ever since it was established, Oilily believes in products that are made with love and an eye for details. That is why every season Oilily patterns are designed with much care and sometimes even painted by hand.
In our Fal/Winter 2020 collection, you will find wintry fabrics andtextures with a modern twist, enriched with beautiful embroidery and funny details.
WITH LOVE, OILILY